Influencer-loved LA chain Alfred Coffee is opening San Francisco location

Photo of Madeline Wells
Los Angeles chain Alfred Coffee is coming to San Francisco.
Los Angeles chain Alfred Coffee is coming to San Francisco.Jewel D. via Yelp

If you've spent any amount of time scrolling on Instagram in the past decade, you're probably familiar with the phrase "But first, coffee."

That's the mantra of Alfred Coffee, the Los Angeles coffee chain popular with influencers. The chain's neon sign sporting the phrase is a favorite backdrop for Instagram posts of photogenic iced lattes. And now, San Francisco can get in on the fun: an Alfred Coffee is opening here, reported Eater SF

The trendy cafe has over a dozen locations in Los Angeles, one in Austin, Texas and even a few internationally, but this is its first foray into Northern California. Alfred Coffee will open inside new boutique hotel the LINE at 33 Turk Street in San Francisco.

The chain isn't the only business slated to open in the hotel: a restaurant called Tenderheart, a rooftop bar and restaurant called Rise Over Run and another hotel bar known as Dark Bar are also on the docket, per Eater. Both Tenderheart and Rise Over Run will see their kitchens run by chef Joe Hou, formerly of San Francisco's Angler and Le Fantastique as well as Palo Alto's Bird Dog. Dark Bar's beverage menu comes from Danny Louie, who led the cocktail program at Mister Jui’s.

Alfred Coffee and the other food and beverage businesses in the LINE hotel plan to open to the public on September 30. 

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